When you sell a product or service, you're making a promise to your audience. If you don't understand your audience, you'll never be able to keep that promise and you'll ultimately let them down.

I think it's only failure if you put the word failure on it. I think it's part of the process of learning where you're going to go and what doesn't work.

Strategic partners are way more important than money.

I consider each business investment based on concept and revenue.

Try to make all the mistakes with your own money and on a small level so that when you are responsible for a partner's money or assets you've learned and you don't make bigger mistakes. Try to go as far as you can without anybody else's help first.

An entrepreneur must pitch a potential investor for what the company is worth as well as sell the dream on how much of a profit can be made.

I think a great entrepreneur is learning every day. An entrepreneur is somebody that doesn't take no for an answer - they're going to figure something out. They also take responsibility. They don't blame anybody else. And they're dreamers in one sense but they're also realistic and they take affordable steps when they can.