The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.

Make sure you're doing something that you love, that you're willing to do for the rest of your life. If you're doing it for money, that's the only thing you won't make.

I think it's only failure if you put the word failure on it. I think it's part of the process of learning where you're going to go and what doesn't work.

I consider each business investment based on concept and revenue.

While good business ideas are plentiful, many entrepreneurs struggle to understand payroll taxes, health care and other thorny issues… In other words, they don't have the financial literacy to scale their businesses and attract investors.

Learn as many mistakes and what not to do while your business or product is small. Don’t be in such a hurry to grow your brand. Make sure that you and the market can sustain any bumps that may occur down the road.

Truth is the easiest thing to sell.