The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.

An entrepreneur must pitch a potential investor for what the company is worth as well as sell the dream on how much of a profit can be made.

While good business ideas are plentiful, many entrepreneurs struggle to understand payroll taxes, health care and other thorny issues… In other words, they don't have the financial literacy to scale their businesses and attract investors.

As an entrepreneur, you never stop learning.

Always dress to what is accurate to who and what you are.

Product is always king.

If you can't come clean and tell investors how and why you failed, that raises a red flag. They need to see that you learned from it and came back stronger.