It used to be, if you were a reporter, you wrote a story and then you moved on to the next one. We were used to people coming to the New York Times. We waited for them to turn on our website or to pick up our print paper and see what we have. We now understand that we have to make our stories available to our readers. A lot of people get their news from Facebook or Twitter and we want to make sure that they see some of our best stories there, too. We do this more aggressively now than we did before.
Dean BaquetWe, in the New York Times, have not yet figured out how to grow our international readership. We started a website in China, which the Chinese government has blocked, but it has a pretty healthy readership. The Guardian, for instance, has gotten tremendous growth through its website in the US. We have to figure out how to go after readership in different parts of the world.
Dean BaquetThe mainstream press was not aggressive enough after 9/11, was not aggressive enough in asking questions about a decision to go to war in Iraq, was not aggresive enough in asking the hard questions about the War on Terror. I accept that for the Los Angeles Times and the New York Times.
Dean BaquetThe New York Times is and has always been a digital leader. The report only cited some areas where we fell down.
Dean BaquetYou're always going to have more traffic if you're a free website. But we've always admitted that the New York Times was behind other news organizations in making our stories available to people on the web. BuzzFeed and the Huffington Post are much better than we are at that, and I envy them for this. But I think the trick for the New York Times is to stick to what we are. That doesn't mean: Don't change. But I don't want to be BuzzFeed. If we tried to be what they are, we would lose.
Dean BaquetI always thought that digital first was a simplistic notion, and I am not even sure quite what it means. It should be stories first. Let's take the Paris story: the New York Times covered it all day, we held nothing back. Everything we learned, we published online. Then, when you approach your print deadline, you have to do two things. You have to polish those stories that are online because print is less forgiving of mistakes. Secondly, in an ideal world, you pick one thing that will feel fresh and compelling to people in the morning when they pick up the print paper.
Dean Baquet