My job is to cover the hell out of the story, very aggressively. The real place to be courageous if you're a news organization is where you put your people to cover the story. It's making sure that you have people going to Baghdad. It's making sure that you figure out how to cover the war in Afghanistan. While the journalist in me completely stands with them, the editor of the New York Times in me thinks my job is to figure out what the hell happened and cover the hell out of it, and that's more important than some symbolic drawing on the front page.
Dean BaquetI grew up in the traditional American newspaper world with a morning paper and an afternoon paper competing with each other beat by beat by beat. It was the most fun I've ever had. And it was great for journalism.
Dean BaquetIt used to be, if you were a reporter, you wrote a story and then you moved on to the next one. We were used to people coming to the New York Times. We waited for them to turn on our website or to pick up our print paper and see what we have. We now understand that we have to make our stories available to our readers. A lot of people get their news from Facebook or Twitter and we want to make sure that they see some of our best stories there, too. We do this more aggressively now than we did before.
Dean BaquetI also don't think all of the revenue will come from digital subscriptions. We have in the New York Times a mix of revenue sources and it will continue to be a mix for quite a while. What makes me more nervous is that we built this newsroom on a really high profit margin that has eroded significantly over the last years. I'm nervous that we won't continue to have the profit margins that allow us to have a big, robust newsroom.
Dean BaquetYou're always going to have more traffic if you're a free website. But we've always admitted that the New York Times was behind other news organizations in making our stories available to people on the web. BuzzFeed and the Huffington Post are much better than we are at that, and I envy them for this. But I think the trick for the New York Times is to stick to what we are. That doesn't mean: Don't change. But I don't want to be BuzzFeed. If we tried to be what they are, we would lose.
Dean BaquetI know this is going to get me in trouble, but I'll say it: The whole notion that I am supposed to constantly tweet is ridiculous. There are a lot of journalists at the New York Times who tweet. I am not opposed to it. But I don't have enough time. And editors don't have much to say. My world consists of this office, this floor, my apartment and wonderful conversations with our reporters and correspondents - all of them know a lot more about the world than I do.
Dean Baquet