We knew we loved making cookies and every time we did, we made people happy. That was our business plan.

I love to brainstorm. I like to mentor. When you're starting out, especially as an entrepreneur, you really don't know what you're doing. You go out there and you try so many things. The key in the process, to me, is that you keep trying and you never give up.

I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.

All I need as payment is a smile. That just really pushes me forward so that I'm always capturing the next opportunity to develop myself.

Don't stop at the first no. You have to be a risk taker. If there weren't room for creativity, the patent office would close down.

Never give up. The bankers and financial people did not take me seriously initially. Everyone thought I would fail. My attitude was that 'No' is an unacceptable answer when it comes to financing.

I love to nurture, I love to help people. I love to brainstorm. I like to mentor.