At LVMH, we have amazing heritage brands, and we put interesting talents in those brands, sometimes very young, like we did at Givenchy with Riccardo Tisci at the time, or like we just did with J.W. Anderson at Loewe, but also talents that are already further along in their careers, like Raf Simons at Christian Dior or Nicolas at Vuitton.

It's important to feel what the customer is feeling when he enters the shop.

You have to be very brave and very entrepreneurial - you have to dare to create your own brand.

To make an idea become a reality is a process that fascinates me; otherwise it stays just an idea.

I have a passion for modern and contemporary art. I spend a lot of time in museums; I particularly like the Guggenheim, MoMA in New York or LACMA and the Getty Museum in Los Angeles, for example. I cannot wait for the Louis Vuitton Foundation to open.

All the shows are immediately on the Internet, on Instagram, on Twitter, it's huge. Everything is live now, and for fashion, it's very important. It's not that it's good or bad, it's just like that and it's not going to change so we have to adapt to it.

Im lucky that its about fashion and perfume and cosmetics. If my father had owned a tire company, I dont know what I would have done.