At LVMH, we have amazing heritage brands, and we put interesting talents in those brands, sometimes very young, like we did at Givenchy with Riccardo Tisci at the time, or like we just did with J.W. Anderson at Loewe, but also talents that are already further along in their careers, like Raf Simons at Christian Dior or Nicolas at Vuitton.

The worlds of art and fashion have always been very intertwined at Dior. Francois-Xavier Lalanne and his wife, Claude, for instance, did windows for Monsieur Dior. Dior himself was a gallerist before becoming the revolutionary fashion designer we all know.

Its always important to invest in young talents and the talents of tomorrow.

Creativity is really at the center of what I do, it's a mix of creativity, innovation and savoir faire that creates magical products.

Im lucky that its about fashion and perfume and cosmetics. If my father had owned a tire company, I dont know what I would have done.

All the shows are immediately on the Internet, on Instagram, on Twitter, it's huge. Everything is live now, and for fashion, it's very important. It's not that it's good or bad, it's just like that and it's not going to change so we have to adapt to it.

It's important to feel what the customer is feeling when he enters the shop.