Under communism, prices were not allowed to reflect economic reality. Under capitalism, prices don't reflect ecological reality. In the long run, the capitalist flaw -- if uncorrected -- may prove to be the more catastrophic.

There was almost a universal acceptance of unhealthy conditions. Sulfur dioxide in smokestack emissions were the price, or smell, of prosperity.

Our goal is to turn solar electric technologies into a commodity business like computer chips, and make them ubiquitous in the built environment. I'd couple this with a huge commitment to fundamental research in nanostructure to goose the next generation of more efficient, cheaper, dematerialized cells. And if I'm truly czar, I'd emphasize silicon technologies, as that approach is the one least likely to encounter material constraints in supplying an explosive global demand.

Politicians had always viewed environmental issues as narrow things of no great political consequence. Sort of NIMBY issues. A big part of the reason was that the groups that cared about wilderness didn't talk with the groups that were trying to stop freeways from cutting through inner cities, and neither of them talked to the folks who wanted to stop the military from dumping Agent Orange on Vietnam.

Listen up, you couch potatoes: each recycled beer can saves enough electricity to run a television for three hours.

With time environmental issues got much more complicated. It is pretty easy, if you know what you are doing, to stop a company from pouring poison into a lake where kids swim. It is much harder to address all the myriad greenhouse gases emitted by different sources - from petrochemical refineries to hundreds of millions of peasants cutting down trees for their incredibly inefficient cook stoves.

The more subtle thing is more speculative. The world is well past its long-term carrying capacity for human beings living a European, much less an American, lifestyle predicated on planned obsolescence. International economic growth is largely a matter of accelerated movement of materials from mines and forests to the dump. Instead of saving and buying decent furniture we can pass on to our children, we charge our credit cards for shaped heaps of sawdust and glue that fall apart in less than three or four years.