Under communism, prices were not allowed to reflect economic reality. Under capitalism, prices don't reflect ecological reality. In the long run, the capitalist flaw -- if uncorrected -- may prove to be the more catastrophic.

I would love to see a fundamental re-thinking of whether we truly want to be the world's largest debtor nation, feeding an insatiable desire for mall-crawling with cheaply made crap from all over the world.

By 1975 - and continuing to today - all Americans came to believe that they had a "right" to a safe, clean, healthy environment. When I grew up, no one seriously criticized the steel mills and paper mills for the deadly stench they produced - that was the smell of prosperity. In the modern society, no one would tolerate such conditions in an American city.

Our goal is to turn solar electric technologies into a commodity business like computer chips, and make them ubiquitous in the built environment. I'd couple this with a huge commitment to fundamental research in nanostructure to goose the next generation of more efficient, cheaper, dematerialized cells. And if I'm truly czar, I'd emphasize silicon technologies, as that approach is the one least likely to encounter material constraints in supplying an explosive global demand.

The easiest way to make something cool is to get cool people to do it. Part of this might mean the president has to forget tensions with opponents, or people like Arnold Schwarzenegger who has actually been decent with oil issues. Maybe he needs to pull some of the cool people in and make them model the right behaviors.

The sunshine that strikes American roads each year contains more energy than all the fossil fuels used by the entire world.

Listen up, you couch potatoes: each recycled beer can saves enough electricity to run a television for three hours.