Positive self-expectancy is the first, most outwardly identifiable quality of a top-achieving, winning human being. Positive self-expectancy is pure and simple optimism: real enthusiasm for everything you do... [while] expecting the most favorable result from your own actions. There never was a winner who didn't expect to win in advance. Winners understand that life is a self-fulfilling prophecy. And they know that you usually get what you expect in the long run.

Losers let it happen; winners make it happen!

Always give more in service, than you receive in payment, and customers will beat a path to your door.

Expect the best; convert problems into opportunities; be dissatisfied with the status quo; focus on where you want to go, instead of where you're coming from; and most importantly, decide to be happy, knowing it's an attitude, a habit gained from daily practice, and not a result or payoff.

If you are not doing what your passion is, you are putting it on layaway.

The reason most people never reach their goals is that they don't define them, learn about them, or even seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them.

Happiness, wealth, and success are by-products of goal setting, they cannot be the goal themselves.