Writing about real stuff that really concerned me brought out my craft. If you're writing a story about, 'Is Lois Lane gonna figure out that Superman is Clark Kent?' - it's really hard to get involved in that on anything other than a craft level. And I'm not gonna put down craftsmanship; it is a noble enough thing to have made a table that you can pound on and it doesn't fall down. But occasionally, we might have an assignment that engages some other parts of ourselves, and those tend to be the good stories.
Dennis O'NeilThe anomaly is that, as a publishing venture, comics are not doing very well. As a venture that supplies other media, they're incredible.
Dennis O'Neil