The premise is simple: One economy and one environment, and they're interdependent.
Whatever we'll be forced to do later, we should be doing now.
War is usually fought over diminishing resources, particulary those that we perceive to be extremely valuable.
When we realize we can make a buck cleaning up the environment, it will be done!
When I was a kid, we never heard of smog, ozone depletion, acid rain, green house gasses.
I feel responsible; I feel I've got to do something that will leave the kids a place where they can live healthy, safe, productive, creative and prosperous lives.