The premise is simple: One economy and one environment, and they're interdependent.

When I was a kid, we never heard of smog, ozone depletion, acid rain, green house gasses.

If we had a hydrogen economy worldwide, every nation on earth could create its own energy source to support its economy, and the threat of war over diminishing resources would just evaporate.

Business must be the solution, not the problem.

Business has to change the way it does business, or we will make no significant changes in the way we relate to the earth.

We don't have to sacrifice a strong economy for a healthy environment.

We're the only species that have crapped up the planet and the only species that can clean it up.