...there is a fine line between wishing to produce child-like astonishment and treating people like infants.

Magic is a performance, and a performance should have an honesty, a relevance and a resonance if it is to be offered to spectators without insulting them.

I’m a big fan of parrots - I think they’re fascinating creatures. Many of them live for longer than us humans and it's interesting to me the way they learn to mimic human voices even though they don't really comprehend what they're saying.

Booking an act for my Dad's 70th birthday, I wanted a great act and went straight to John Archer- his reputation in the magic world is among the very best. I was so pleased he was able to do it, and he absolutely brought the house down. It was brilliant, hysterically funny, and perfectly pitched for the occasion. He made the evening. I'd recommend him unreservedly.

We're terrible at realising what goes on in other people's heads because we are trapped inside our own.

Few kids seek to learn a skill specifically designed to impress people unless they feel less than impressive themselves.

Magic is not inherently anything. It is what you sell it as.