When [the magician] clicks his fingers and cards change to the four aces, we know we have experienced sleight of hand. Real magic would not be quite that quick and easy. Real magic would take investment. Real magic would draw you in, and make you nervous.

To impress people as much as we would wish, we would first need to successfully adopt each of their value systems

A lot of unconfident kids do tricks because it's the quickest route to impressing people," he explains. "You can stand behind something amazing and people think you're amazing.

Magic is not inherently anything. It is what you sell it as.

Booking an act for my Dad's 70th birthday, I wanted a great act and went straight to John Archer- his reputation in the magic world is among the very best. I was so pleased he was able to do it, and he absolutely brought the house down. It was brilliant, hysterically funny, and perfectly pitched for the occasion. He made the evening. I'd recommend him unreservedly.

I would like a bit of me - that’s how I put my back out!

Have your cake and eat it... there's no other reason to have a cake