You're not supposed to give people what they want, you're supposed to give them what they don't know that they want yet.
Diana VreelandI think i always had a perfectly clear view of what was possible for the public. "Give'em what they never knew they wanted".
Diana VreelandI always say I hope to God I die in a town with a good tailor, a good shoemaker, and perhaps someone who's interested in a little quelque chose d'autre.
Diana VreelandOne is born with good taste. It's very hard to acquire. You can acquire the patina of taste. But what Elsie Mendl had was something else that's particularly Americanโโan appreciation of vulgarity. Vulgarity is a very important ingredient in life. I'm a great believer in vulgarityโโif it's got vitality. A little bad taste is like a nice splash of paprika. We all need a splash of bad tasteโโit's hearty, it's healthy, it's physical. I think we could use more of it. No taste is what I'm against.
Diana Vreeland