I was in Shanghai recently, where Twitter is blocked, and yet there were ads and billboards across town with hashtags on them.
Managing by trying to be liked is the path to ruin.
There is no script. Live your life. Soak it all in.
Not only can you not plan the impact you're going to have, you often won't recognize it when you're having it.
Twitter is a global town square.
Twitter brings you closer. I mean, we see this over and over again from our users. It brings them closer to the action. It brings them closer to their heroes.