The definition of winning has become distorted. If winning the rights to a property brings with it hundreds of millions of dollars in losses, what have you won? When faced with the prospect of heavy financial losses, we have consistently walked away and have done so again.
Dick EbersolThe Olympics were produced absolutely the same way from 1960 through 1988. It was always the Western World against the Eastern Bloc. You didn't even have to spend one second developing the character of any of the Eastern Bloc athletes. It was just good guys and bad guys.
Dick Ebersol