Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.
Dick MorrisEvery donation received is a potential negative ad. Vetting money is just as important as raising it.
Dick MorrisMore and more, the Democrats are not merely inconsistent, wrong and/or misguided - they are the worst of all possible things you can be in Washington: irrelevant.
Dick MorrisThe problem: Democrats have to drop their stupid class-warfare rhetoric. With 74 million Americans owning stock in one form or another, anything which helps them can't be derided as a sop to the rich.
Dick MorrisOnly dramatic cuts in the federal deficit, a rollback of regulations that cripple small and community banks, a cancellation of future tax increase plans, a big reduction in federal spending, repeal of Obamacare, freeing manufacturing from the prospect of carbon taxation and unleashing out domestic energy potential can solve our problems. But Obama is not about to undo his legacy of disaster for the American people.
Dick Morris