Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.

I probably had 150 meetings with Trent Lott. He has said exactly as many racist things to me as Bill Clinton has, which is to say zero.

The Democratic Party opposes tax cuts but it cannot say so publicly. Thus, it is forced to support the idea of lowering the tax burden but using class warfare rhetoric to dispute the allocation of the relief.

The greater informational levels of the voters, their decreasing inhibitions in expressing disagreement, and their greater preference for Jeffersonian direct involvement, all make the need for a 'permanent campaign' to sell a president's policies all the more crucial.

The dependency on the dole, formerly limited in pre-Clinton days to 14 million women and children on AFDC, will now grow to a clear majority of the U.S. population.

The typical presidential staff resents the vice-president even more than they do the first lady.

More and more, the Democrats are not merely inconsistent, wrong and/or misguided - they are the worst of all possible things you can be in Washington: irrelevant.