Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.

... the top 10 percent of incomes pay 70 percent of the income taxes and cast about 25 percent of the vote.

Ronald Reagan cut taxes to raise the deficit to stop liberals in future years from increasing spending. Obama will raise spending to raise the deficit to stop conservatives in future years from cutting taxes. As he funds every liberal dream - from alternative energy production to infrastructure renovation to more federal revenue sharing - he will force a massive expansion in the size of government for a decade to come.

I probably had 150 meetings with Trent Lott. He has said exactly as many racist things to me as Bill Clinton has, which is to say zero.

When Obama's economic advisers - a greater group of schlemiels would be hard to find - warn that failure to raise the limit will trigger default and horrific consequences for the global economy, Republicans should reply that if this is so, tell it to your president and get him to approve the spending cuts along with the debt-limit increase.

How, voters will ask, can we cover 50 million new people without any new doctors or nurses? The answer is to ration health care, with the U.S. government deciding whom will get hip and knee replacements, heart bypass surgery and all manner of medical treatments. And what does rationing mean? It means that the elderly will be denied care, which they can now get whenever they want it.

Anybody who thinks that getting a communication from a voter in your district is spam - that guy is pork. Roast pork unless he changes his point of view.