Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.

We will shortly become like Germany, France, the United Kingdom, or Sweden - a socialist democracy in which the government dominates the economy, determines private-sector priorities and offers a vastly expanded range of services to many more people at much higher taxes.

The greater informational levels of the voters, their decreasing inhibitions in expressing disagreement, and their greater preference for Jeffersonian direct involvement, all make the need for a 'permanent campaign' to sell a president's policies all the more crucial.

Despite romantic fantasies about caring candidates who learn of America in donut shops, most politicians rely on media to teach them what concerns the average person.

(Howard Dean) is proving that the Internet is a better, cheaper, and faster way to raise money than the old glad-handing of special interests and fat cat donors. He's also about to demonstrate that the Internet is a better place to spend campaign dollars than are TV stations and media time buys. The fact that Internet communications is free makes one-on-one retail politics more effective, more rapid, and less costly than mass communication.

Yes' is a far more potent word than 'no' in American politics. By adopting the positions which animate the political agenda for the other side, one can disarm them and leave them sputtering with nothing to say.

Obama does not believe in individual upward mobility. He would penalize it, tax it, regulate it, inveigh against it and disincentivize it. We will be like salmon swimming upstream to mate. We will overcome the currents, the waterfall, the rocks and the predators, and will grapple our way up the stream. Then, at the top of the waterfall will stand Obama the Bear, waiting to scoop us up and have us for dinner. The taxman cometh.