Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.

Anybody who thinks that getting a communication from a voter in your district is spam - that guy is pork. Roast pork unless he changes his point of view.

The most basic decision a modern politician must make is whether to be aggressive or conciliatory.

If you're going to be a sexual predator, be a Democrat.

Nothing works on the campaign trail like attacks on candidates for bad attendance. It alienates people on both sides of every issue and reflects a callous disregard of the work of the people. The feeble argument that "I'm running for president" isn't much of a rebuttal: George W. Bush finds time to be president, and he's running too.

Only dramatic cuts in the federal deficit, a rollback of regulations that cripple small and community banks, a cancellation of future tax increase plans, a big reduction in federal spending, repeal of Obamacare, freeing manufacturing from the prospect of carbon taxation and unleashing out domestic energy potential can solve our problems. But Obama is not about to undo his legacy of disaster for the American people.

A politician can do what he thinks is right, he just has to be sophisticated in how he goes about it. Those who seek a president who 'will disregard the polls and just lead,' ask for the political equivalent of 'The Charge of the Light Brigade.'