The key to running a campaign on the cheap is to avoid spending money on anything other than projecting a message.

We in politics are accustomed to seeing reality firsthand and then watching its distant cousin, events as portrayed by the media, unfold on our televisions. We know that what happened in Congress and what is reported to have taken place are two very different things. But that disjuncture, so familiar to politicians, is new to the viewing public. By seeing war and war coverage juxtaposed nightly on their screens, Americans have learned the crucial lesson: not to trust the news anchors.

When Obama's economic advisers - a greater group of schlemiels would be hard to find - warn that failure to raise the limit will trigger default and horrific consequences for the global economy, Republicans should reply that if this is so, tell it to your president and get him to approve the spending cuts along with the debt-limit increase.

Nothing works on the campaign trail like attacks on candidates for bad attendance. It alienates people on both sides of every issue and reflects a callous disregard of the work of the people. The feeble argument that "I'm running for president" isn't much of a rebuttal: George W. Bush finds time to be president, and he's running too.

I love Karl Rove. He elected Bush.

...nobody would think of asking the U.N. General Assembly what it thinks because it is dominated by nations with no power and less legitimacy

Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.