Their argument is that most shows are losers, which is true, but it's also disingenuous to say, 'We are not going to take the risk unless it is totally covered by the few successful shows that are out there.'

The environment doesn't change that radically. You are still going to go home at night and NBC is going to be there, ABC and CBS will still be there.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

I would say that if you really wished to be a working member of the community, don't go out on strike because then there's no work and no potential of work.

People do have viewing patterns, and you disrupt those at your own peril. That's something that everybody learned after 1988. The numbers have gone down every year since that strike. Big time.

If you're going to vote on a television contract, there is a certain rationality to saying that the same structures that are applied to Health Plan participation should be placed on the right to vote on a strike.

It was like in Samoa when they'd put up a movie screen on the beach and show movies and the locals would run behind the sheet to see where the people went. It was pretty grim.