Try this experiment: one day go in a record store and just try and guess what the music sounds like by looking at the album cover.

In fact, if you look at the root word of phonograph it just means phonetics of graphology, phono-graph, writing with sound, so graphology. You know graffiti, same root word.

I think that the audience intuitively understands the idea of sampling and remixing stories. That's why electronic music is global.

The idea of a visual icon that gives you a sense of information very quickly and that you can easily just say "That's what the style is."

In my book "Sound Unbound" we traced the guy who actually came up with the main concept for the graphic design of the record cover sleeve. His name is Alex Steinweiss. And one of the things in my book that we really tried to figure out was the revolution in graphic design that occurred when people put images on album covers.

We live in a world so utterly infused with digitality that it makes even the slightest action ripple across the collection of data bases we call the web.

I'd say most of my work is just trying to make sense of the disorienting and overloaded world that we inhabit. We're bombarded with sound at every level.