The studios will go wherever they smell money. It's like sharks to the blood.

We're waiting for the pendulum to swing back again, which I am absolutely confident it will.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

I have never seen a game's graphics look so sharp and clean. The sound design for the game is also unique on the Xbox. The memory on this system allowed us to provide the user with 5.1 Dolby surround sound for home theatre owners.

With movies, you are always in search is a good story, one that everyone will relate to and love. I love finding those stories and creating a visual world to tell the story.

When business executives are making the artistic decisions and don't understand animation, things can go awry.

The studios will go wherever they smell money. It's like sharks to the blood.