The studios will go wherever they smell money. It's like sharks to the blood.

It's whatever sells; it's the business of it.

It just seems like the whole, overall animation world is trying to go where maybe animation doesn't belong.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

As you follow the escapades or the journey of the hero through a story, it evokes some kind of emotion in the viewers. The director's job is to make sure that the audience goes through the journey and has an emotional reaction.

I have never seen a game's graphics look so sharp and clean. The sound design for the game is also unique on the Xbox. The memory on this system allowed us to provide the user with 5.1 Dolby surround sound for home theatre owners.

Basically the children who watch it just see the little characters they love, and so they're not discerning about whether it looks great or it's a great story or anything.