In this country there is a universal third person, the man we all want to be. Advertising has discovered this man. It uses him to express the possibilities open to the consumer. To consume in America is not to buy; it is to dream. Advertising is the suggestion that the dream of entering the third person singular might possibly be fulfilled.
Don DeLilloMaybe when we die, the first thing we'll say is 'I know this feeling. I was here before'.
Don DeLilloThe genius of the primitive mind is that it can render human helplessness in noble and beautiful ways.
Don DeLillo