Brilliant people never think of the lives they smash, being brilliant.

Off-camera lives are unverifiable.

There's something nearly mystical about certain words and phrases that float through our lives. It's computer mysticism. Words that are computer generated to be used on products that might be sold anywhere from Japan to Denmark - words devised to be pronounceable in a hundred languages. And when you detach one of these words from the product it was designed to serve, the words acquires a chantlike quality.

Just because it's on the radio doesn't mean we have to suspend belief in the evidence of our senses.

As belief shrinks from the world, it is more necessary than ever that someone believe. Wild-eyed men in caves. Nuns in black. Monks who do not speak. We are left to believe. Fools, children. Those who have abandoned belief must still believe in us. They are sure they are right not to believe but they know belief must not fade completely. Hell is when no one believes.

I never wanted to change the world. Norman Mailer wanted to, he set himself the task of changing the consciousness of our age. And I think he came pretty close, in the 1960s, to actually managing to do it. But me? No, no, I never wanted anything like that. I'm not Maileresque.

In this country there is a universal third person, the man we all want to be. Advertising has discovered this man. It uses him to express the possibilities open to the consumer. To consume in America is not to buy; it is to dream. Advertising is the suggestion that the dream of entering the third person singular might possibly be fulfilled.