The ultimate goal is victory. And if you refuse to work as hard as you possibly can toward that aim, or if you do anything that keeps you from achieving that goal, then you are just cheating yourself.
Don ShulaYou set a goal to be the best and then you work hard every hour of every day, striving to reach that goal. If you allow yourself to settle for anything less than number one, you are cheating yourself.
Don ShulaWhat I learned from that loss, and also another loss that I'm going to talk about later, was that when you're there, it's not good enough to be there, when you're there, you better walk away with that ring.
Don ShulaI always want to do the best that I can with the opportunities that God has given me. The only way that you can possibly do that is to give yourself a chance to go as high as you possibly can. If you don't have the confidence in yourself and you don't have the desire to compete and move ahead, than you start to get stagnant....If I fall a little bit short, then I'm still farther than if I hadn't reached at all.
Don Shula