When leaders of a professional team perform a scan, they examine the trends dominating their customer demographics, education, government policy, and especially their competition.

I'm a believer that charisma makes a huge difference in people's decisions to follow you. However, it's not just that you say it well, but it's that you know it well. It helps if you can say it well enough that people want to follow you. Charisma isn't required, but it makes a big difference.

You gotta do common things, uncommonly well.

External scouting is of limited value if it's not teamed with rigorous self- examination. Successful coaches or managers have learned the value of utilizing an outside opinion to give them a fresh look at their personnel. This unbiased view provides an even greater insight, which in turn helps the coach develop flexibility within the team.

The challenge CEOs will face three to five years from now is the same one that they face today. That is engagement. It's hard to keep people engaged in what they are doing. As this generation grows up around social media like Twitter where things are 140 characters, how do you keep them engaged all hours every day at work? How do you keep them focused on the big goals you have?

What I know now is that everybody in life, no matter where you are or what you do, must be able to sell in order to be successful. I used to believe that I could be successful on talent alone. What I realize now is that I can only be successful if I can have people buy my talent.

Emmitt Smith has run past legends, danced with stars and posed for the sculptor crafting his Hall of Fame bust. Hes built upon his athletic talents by working hard, seizing opportunities and reaching out to others for advice when he needed it.