I start with the story, almost in the old campfire sense, and the story leads to both the characters, which actors should best be cast in this story, and the language. The choice of words, more than anything else, creates the feeling that the story gives off.
Donald E. WestlakePublishing is the only industry I can think of where most of the employees spend most of their time stating with great self-assurance that they don't know how to do their jobs. "I don't know how to sell this," they explain, frowning, as though it's your fault. "I don't know how to package this. I don't know what the market is for this book. I don't know how we're going to draw attention to this." In most occupations, people try to hide their incompetence; only in publishing is it flaunted as though it were the chief qualification for the job.
Donald E. WestlakeParker wasn't supposed to be a series. He was supposed to be one book, and if he was only going to be in one book, I didn't worry about it. And then an editor at Pocket Books said "Write more books about him." So I didn't go back at that point and give him a first name. If I'd known he would've been a series, I would've done two things differently. First, I would've given him a first name because that means for 27 books, I've had to find some other way to say, "Parker parked the car."
Donald E. WestlakeThe British were doing crime stories first, but the British thing is a very different thing. There, the stories are about restoring a break in the fabric of society. The American thing has never been worrying about breaks in the fabric of society, but about people doing their job, whether it's police procedurals or criminals or whatever.
Donald E. Westlake