The most important thing in the programming language is the name. A language will not succeed without a good name. I have recently invented a very good name and now I am looking for a suitable language.
Donald KnuthWhen you write a program, think of it primarily as a work of literature. You're trying to write something that human beings are going to read. Don't think of it primarily as something a computer is going to follow. The more effective you are at making your program readable, the more effective it's going to be: You'll understand it today, you'll understand it next week, and your successors who are going to maintain and modify it will understand it.
Donald Knuth