I think men know to seduce women though words and conversation and nice gestures. That's much sexier than when a man uses muscle.

Fashion needs fresh blood, and London is the most creative place for that.

Scent is very important. Strong fragrances suit some men, while citrus types suit others. I like my men to smell fresh and woody, but also like a man.

Fashion is about dreaming and making other people dream.

My main influence is - it's music. It lifts the spirit. I am always listening to music. And sometimes what inspires me is a little sound or some small arrangement. I really do listen to music continuously all day long - very loud, so people can't stand to be around me anymore.

You can never forget the time you are living in because the past is the past and it will never come back. So to adjust your philosophy and creativity in fashion to the time you’re living in is the most important thing.

A business woman needs a successful mix of design and practicality.