The 1960s was probably the first time in history that young people were recognized as a big group of consumers and as a commercial proposition for Madison Avenue. Advertising played a major role in creating the ethos of that era - the idea that, "Here it is, and you can have it now." I know that many kids thought that the ethos of the 1960s was due to their own peculiar virtues, but, in fact, it had a lot to do with the realities of the marketplace and commerce.
Doris LessingBecause I was permanently confused, dissatisfied, unhappy, tormented by inadequacy, driven by wanting towards every kind of impossible future, the attitude of mind described by 'tolerantly amused eyes' was years away from me. I don't think I really saw people then, except as appendages to my needs. It's only now, looking back, that I understood, but at the time I lived in a brilliantly lit haze, shifting and flickering according to my changing desires. Of course, that is only a description of being young.
Doris Lessing