Birds are so much wiser than we! A robin builds a nest for robins. A seagull builds a nest for seagulls. They don't copy each other - or build themselves nests as described in The Birds' Decorating Magazine.

You don't sell a commodity, you sell joy, gaiety, excitement. You aim at people's hearts, not their minds.

I believe in doing the thing you feel is right. If it looks right, it is right.

Decorating in relation to hotels is really nothing more than planned showmanship or the art of attracting attention in a delightful way and thus creating an increased consumer acceptance. It gives the guest the feeling of anticipation, excitement, expectancy, delight, and pride in the management of his favorit hotel.

Never look back, except for an occasional glance, look ahead and plan for the future. Success is not built on past laurels, but rather on a continuous activity. Keep busy searching out new ideas and, experimentally, keep ahead of the times, or at least up with them.

Eating is really one of your indoor sports. You play three times a day, and it's well worth while to make the game as pleasant as possible.

To create an atmosphere dedicated to health..to present charming interiors that will attract maternity patients...to develop distinctive decoration and furnishings that can be installed at modest expenditure - and will require a minimum of maintenance costs.