You make decisions, take actions, affect the world, receive feedback from the world, incorporate it into yourself, then the updated 'you' makes more decisions, and so forth, 'round and 'round.
Douglas HofstadterThe key question is, no matter how much you absorb of another person, can you have absorbed so much of them that when that primary brain perishes, you can feel that that person did not totally perish from the earth... because they live on in a 'second neural home'?... In the wake of a human being's death, what survives is a set of afterglows, some brighter and some dimmer, in the collective brains of those who were dearest to them... Though the primary brain has been eclipsed, there is, in those who remain... a collective corona that still glows.
Douglas HofstadterWe create an image of who we are inside our self. The image then becomes very deeply entrenched, and it becomes the thing that we attribute responsibility to - we say "I", "I" did this because "I" wanted to, because "I" am a good person or because "I" am a bad person. The loop is the fact that we represent our selves, our desires, hopes, dreads and dreams: it is the way in which we conceive of ourselves, rather than the way we conceive of Mount Everest or of a tree. And I say it exists entirely in the loop: the self is an hallucination hallucinated by an hallucination.
Douglas Hofstadter