First rule of Economics 101: our desires are insatiable. Second rule: we can stomach only three Big Macs at a time.
Buying a lie is one thing, giving it away for free is quite another.
Born a saint, die a sinner - born a sinner, die a saint.
Search for meaning, eat, sleep. Search for meaning, eat, sleep. Die, search for meaning, search for meaning, search for meaning.
It's not a question of happiness, it's a requirement. Consider the alternative.
We may not always get what we want, but surely we will get what we deserve.