Materialism is the only form of distraction from true bliss.
Death is feared as birth is forgotten.
If the destination is heaven, why do we scramble to be first in line for hell?
It's not a question of happiness, it's a requirement. Consider the alternative.
First rule of Economics 101: our desires are insatiable. Second rule: we can stomach only three Big Macs at a time.
We are all serving a life sentence, and good behavior is our only hope for a pardon.