For Google, the problem with being a free, abundant, and rather infinite set of services is that it's hard to create much of a stir about anything. There are so many major software service options under the 'more' menu on the Gmail page that they've had to go and add a final item called 'even more.'
Douglas RushkoffNew technologies are wreaking havoc on employment figures - from EZpasses ousting toll collectors to Google-controlled self-driving automobiles rendering taxicab drivers obsolete.
Douglas RushkoffRemoved from 'Gmail' doesn't necessarily mean removed from all Google servers. In fact, your old emails are the data set from which Google models our behaviors - the real product it is offering its advertisers.
Douglas RushkoffWhen things begin accelerating wildly out of control, sometimes patience is the only answer. Press pause.
Douglas RushkoffI think the only way to behave is as if nothing is private. And then fight to make what you care about legal and acceptable.
Douglas RushkoffWhether it's watching a $4,000 laptop fall off the conveyor belt at airport security, contending with a software conflict that corrupted your file management system, or begging your family to stop opening those virus-carrying 'greeting cards' attached to emails, all computer owners are highly leveraged and highly vulnerable technology investors.
Douglas Rushkoff