It's also hard for people to contend with the difficult possibility that we are simply overadvanced fungi and bacteria hurtling through a galaxy in cold, meaningless space. But just because our existence may have arisen unintentionally and without purpose doesn't preclude meaning or purpose from emerging as a result of our interaction and collaboration. Meaning may not be a precondition for humanity as much as a by-product of it.
Douglas RushkoffI don't want to sound like some old person pining for how things used to be, because I'm not. But walking down the street, for example, used to be a public activity; you'd see the other people.
Douglas RushkoffPart of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.
Douglas RushkoffIn the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures.
Douglas RushkoffLike the diminishing beauty returns for a facially paralyzed Botox addict, the more forcefully we attempt to stop the passage of time, the less available we are to the very moment we seek to preserve.
Douglas RushkoffEveryone knows, or should know, that everything we type on our computers or say into our cell phones is being disseminated throughout the datasphere. And most of it is recorded and parsed by big data servers. Why do you think Gmail and Facebook are free? You think they're corporate gifts? We pay with our data.
Douglas Rushkoff