It's not that MySpace lost and Facebook won. It's that MySpace won first, and Facebook won next. They'll go down in the same order.
Douglas RushkoffThe 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era, I predicted a new focus on the moment, on real experience, and on what things are actually worth right now. Then 9/11 magnified this sensibility, forcing America as a nation to contend with its own impermanence.
Douglas RushkoffMany billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.
Douglas RushkoffWe're living in an economy where productivity is no longer the goal, employment is. That's because, on a very fundamental level, we have pretty much everything we need. America is productive enough that it could probably shelter, feed, educate, and even provide health care for its entire population with just a fraction of us actually working ... Our problem is not that we don't have enough stuff-it's that we don't have enough ways for people to work and prove that they deserve this stuff.
Douglas RushkoffVirtual simulations allow post-traumatic stress disorder sufferers to re-experience the events that traumatized them, and then slowly desensitize themselves to their impact through repeated recreations involving not just sight and sound but even smell.
Douglas RushkoffTime has always been used against us on a certain level. The invention of the clock made us accountable to the employer, gave us a standard measure and stopwatch management, and it also led to the requirement of interest-bearing currency to grow over time, the requirement of the expansion of our economy.
Douglas Rushkoff