While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.

The moment you frame your own awareness within a second level of self -consciousness is the moment your mind is most up for grabs. ... You're safe because you have an ironic distance from the coercive techniques I'm employing. All of them that is, except this one. Are you on your guard yet? Does it feel good? Of course not.

Most Internet business theorists are really looking at preserving the necks of giant, Fortune 500 companies, rather than promoting the digital, peer-to-peer economy that actually wants to happen.

Facebook's successor will no doubt provide an easy "migration utility" through which you can bring all your so-called friends with you, if you even want to.

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.

By turning every Yahoo search box into a Bing box, Microsoft may have bought itself the exposure it needs to be the next Google.

The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.