In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures.
Douglas RushkoffGlobal warming, you don't win it. It's this weird steady-state issue that's going to be with us for a few thousand years.
Douglas RushkoffNo matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.
Douglas RushkoffWe are looking at a society increasingly dependent on machines, yet decreasingly capable of making or even using them effectively.
Douglas RushkoffBrains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
Douglas RushkoffIt's also hard for people to contend with the difficult possibility that we are simply overadvanced fungi and bacteria hurtling through a galaxy in cold, meaningless space. But just because our existence may have arisen unintentionally and without purpose doesn't preclude meaning or purpose from emerging as a result of our interaction and collaboration. Meaning may not be a precondition for humanity as much as a by-product of it.
Douglas Rushkoff