The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era, I predicted a new focus on the moment, on real experience, and on what things are actually worth right now. Then 9/11 magnified this sensibility, forcing America as a nation to contend with its own impermanence.
Douglas RushkoffRemember when those CD-ROMs from AOL came in the mail almost every day? The company was considered ubiquitous, invincible. Former AOL CEO Steve Case was no less a genius than Mark Zuckerberg.
Douglas RushkoffThe iPad - contrary to the way most people thought about it - is not a tablet computer running the Apple operating system. It's more like a very big iPhone, running the iPhone operating system.
Douglas RushkoffMore than anything, rave was an intentionally designed experience. The music, lighting, and ambience were all fine-tuned to elicit and augment altered states of consciousness. The rhythm of the music was precisely 120 beats per minute, the frequency of the fetal heart rate, and the same beat believed to be used by South American shamans to bring their tribes into a trance state. Through dancing together, without prescribed movements, or even partners, rave dancers sought to reach group consciousness on a level they had never experienced before.
Douglas RushkoffWalkman was the precursor to the cell phone, in terms of your strategy for getting through the urban landscape and the modern experience. Insulate yourself from it with your own soundscape.
Douglas RushkoffOnce a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.
Douglas RushkoffIn the industrial age and in analog clocks, a minute is some portion of an hour which is some portion of a day. You know, in the digital age, a minute is just a number. It's just 3:23. It's almost this absolute duration that doesn't have a connection to where the sun is or where our day is.
Douglas Rushkoff