The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.
Douglas RushkoffWhat makes a great standalone piece of hardware is not the same thing as what makes a great networking device. One can work as an essentially closed system. The other is absolutely dependent on its openness.
Douglas RushkoffVirtual simulations allow post-traumatic stress disorder sufferers to re-experience the events that traumatized them, and then slowly desensitize themselves to their impact through repeated recreations involving not just sight and sound but even smell.
Douglas RushkoffI feel like the smartest people in my field are busy reinforcing the old models with new technology.
Douglas RushkoffWhile learning to code may have once been an arduous or expensive process, the college dropouts who developed Codecademy have democratized coding as surely as Gutenberg democratized text. Anyone can go to Codecademy and start learning and creating code through their simple, fun, interactive window, for free.
Douglas Rushkoff