Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.
Douglas RushkoffDigital media are biased toward replication and storage. Our digital photos practically upload and post themselves on Facebook, and our most deleted e-mails tend to resurface when we least expect it. Yes, everything you do in the digital realm may as well be broadcast on prime-time television and chiseled on the side of the Parthenon.
Douglas RushkoffWeb sites are designed to keep young people from using the keyboard, except to enter in their parents' credit card information.
Douglas RushkoffVirtual simulations allow post-traumatic stress disorder sufferers to re-experience the events that traumatized them, and then slowly desensitize themselves to their impact through repeated recreations involving not just sight and sound but even smell.
Douglas RushkoffI feel like Hollywood would rather end the emerging, bottom-up creative culture than let it happen.
Douglas RushkoffOccupy Wall Street is meant more as a way of life that spreads through contagion, creates as many questions as it answers, aims to force a reconsideration of the way the nation does business and offers hope to those of us who previously felt alone in our belief that the current economic system is broken.
Douglas Rushkoff