In the industrial age and in analog clocks, a minute is some portion of an hour which is some portion of a day. You know, in the digital age, a minute is just a number. It's just 3:23. It's almost this absolute duration that doesn't have a connection to where the sun is or where our day is.
Douglas RushkoffNo matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.
Douglas RushkoffOur fear of technology is really a fear of empowerment. We now have the ability to design the reality we live in, and we have to step up to the occasion.
Douglas RushkoffWhat makes a great standalone piece of hardware is not the same thing as what makes a great networking device. One can work as an essentially closed system. The other is absolutely dependent on its openness.
Douglas RushkoffCorporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.
Douglas RushkoffWhile we may blame the Internet for the ease with which conspiracy theories proliferate, the net is really much more culpable for the way it connects everything to almost everything else. The hypertext link, as we used to call it, allows any fact or idea to become intimately connected with any other.
Douglas Rushkoff