Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.
Douglas RushkoffIf we stop believing in a future, if we stop doing things for something else but start doing them for now, some fundamental things change. Retirement becomes less about how much money you can squirrel away now and much more a matter of participating and contributing to your own community now so that they want to take care of you. โฆ Weโre going to move into a world where your retirement will be more secure if youโve made lots of friends with young people rather than collected lots of dollars.
Douglas RushkoffNew content online no longer requires new stories or information, just new ways of linking things to other things. Or as the social networks might put it to you, 'Jane is now friends with Tom.' The connection has been made; the picture is getting more complete.
Douglas Rushkoff