Reading a book about management isnt going to make you a good manager any more than a book about guitar will make you a good guitarist, but it can get you thinking about the most important concepts.

Don't worry about failure; you only have to be right once.

Instead of trying to make your life perfect, give yourself the freedom to make it an adventure, and go ever upward.

The happiest and most successful people I know don't just love what they do, they're obsessed with solving an important problem, something that matters to them.

You must maximize the probability that someone shows up at front door of your store or website and ends up with a solved problem.

You can’t focus on what everyone else is doing — it has to be about what’s really broken and what you can do to fix it.

If you start your own thing, you can learn a lot really fast from doing things wrong.