There are things which need to be shown in the trailer in order to let the audience know what kind of film it is that they're going to be expecting to see.

When Peter Jackson did The Lord of the Rings trilogy with Fellowship of the Ring, not everyone had read Tolkien, and yet somehow with that scope and the spectacle of that fantasy, people were willing to give it a shot. And when they watched the first one, the characters drew them in and they started understanding the story. And then, all of a sudden, they were The Lord of the Rings fans, even if they never read Tolkien.

Here in the UK the audience immediately reacts and they get the fact that: "What would be the most annoying thing in the world?" A Chesney Hawkes alarm clock!

You do look at a lot of movies and many characters seem to be interchangeable.

You know, in an ideal world, people would just be intrigued and go and see a film without knowing anything about it, because that's where you're going to have the most experience of a film, the biggest, the most revelation of a film. But at the same time, I think there are benefits of having seen a trailer where you actually look forward to seeing moments in a film knowing that they're coming up. I don't know which is better.

Every time you want to reset your set and pull walls out and reset the lighting, you're burning up half an hour to an hour, and when you're trying to keep to a schedule, you're constantly having to reassess what's worth it and what you're going to have to give up in order to keep on schedule.

I was massively jealous but also excited when Tarantino did Inglourious Basterds, I'm a huge guys on a mission fan. Those kind of movies.