Place yourself in the background; write in a way that comes naturally; work from a suitable design; write with nouns and verbs; do not overwrite; do not overstate; avoid the use of qualifiers; do not affect a breezy style; use orthodox spelling; do not explain too much; avoid fancy words; do not take shortcuts as the cost of clarity; prefer the standard to the offbeat; make sure the reader knows who is speaking; do not use dialect; revise and rewrite.

Trust me, Wilbur. People are very gullible. They'll believe anything they see in print.

Security, for me, took a tumble not when I read that there were Communists in Hollywood but when I read your editorial in praise of loyalty testing and thought control. If a man is in health, he doesn't need to take anybody else's temperature to know where he is going.

I’ve got a new friend, all right. But what a gamble friendship is! Charlotte is fierce, brutal, scheming, bloodthirsty—everything I don’t like. How can I learn to like her, even though she is pretty and, of course, clever?

Our vegetable garden is coming along well, with radishes and beans up, and we are less worried about revolution that we used to be.

Life is like writing with a pen. You can cross out your past but you can't erase it.

The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.