The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.
E. B. WhiteThe beginner should approach style warily, realizing that it is himself he is approaching, no other; and he should begin by turning resolutely away from all devices that are popularly believed to indicate style - all mannerisms, tricks, adornments. The approach to style is by way of plainness, simplicity, orderliness, sincerity.
E. B. WhiteFrom three to four, he planned to stand perfectly still and think of what it was like to be alive.
E. B. WhiteDemocracy is the recurrent suspicion that more than half of the people are right more than half of the time.
E. B. WhiteIn dialogue, make sure that your attributives do not awkwardly interrupt a spoken sentence. Place them where the breath would come naturally in speech-that is, where the speaker would pause for emphasis, or take a breath. The best test for locating an attributive is to speak the sentence aloud.
E. B. White