In the process of natural selection, then, any device that can insert a higher proportion of certain genes into subsequent generations will come to characterize the species.
E. O. WilsonThat's the way to get young people. Once they see there are wonderful things to hunt for, to rediscover a species that was thought to be extinct or is extremely rare, to be the first to see a nest, to discover a new species unsuspected close to your home - these are things, I think, with a little education and excitement and the right kind of natural history would actually start a movement that makes going back to nature a profitable adventure.
E. O. Wilson