I think the moment you start trying to please a fan base is when you start going downhill. I'm going to always, always write about what I want, even if it doesn't necessarily cater to most of them.
Ed SheeranThe main idea of it was to multiply everything, to have a bigger sound and grow venue size and grow fan base. As for a lyrical theme of the album [named "X"], it's just diary entries; it's just kind of like three years of my life in songs.
Ed Sheeran